when obey snapback hats emerged in the film

There are many hip-pop stars, R&B huge stars, and fashionable people to wear fitted snapback hats in different occasions. We have also seen the world famous brands promote the coordination styles in collaboration with New Era. It is not only as simply as a hat.

In 1920, Ehrhardt Koch formally set up the hat company E Koch Cap Co. with only 14 stuffs. In 1922, the name was changed to New Era. In 1932, the company designed the first edition of its baseball caps. Later, it was singly authorized to exclusively provide caps for Cleveland Indians professional baseball team. This was the first baseball team which was exclusively provided with caps b By 1940s, New Era had become a company dedicated hats to a few professional baseball teams. Immediately, it brought out fierce competition with Wilson, Spalding, Rawlings and other brands. Until the end of 1940s, New Era mainly focused on producing hats with the device that can adjusts size. About in 1954, they mixed their style with Brooklyn style to redesign the appearance and color matching of the hat and changed name of this series to 5 By 1965,red bull hats has provided 10 major league baseball teams the team caps. In 1969, New Era to design the unique "full closure" cap. In 1974, New Era exclusively for 20 to 24 teams of Major League Baseball team cap. In early 1980s, New Era could not only provide 23 Major Baseball League Teams caps, but also received large amount orders from schools, enterprises, international baseball teams and golf teams, etc...

In 1986, New Era created a cap to Major League Baseball, named "MLB Diamond Collection", and also sold them to the people. This was very successful and it even became a fashionable trend at that time to match whatever clothes with snapback hats online. monster energy hats completely defeated the main competitors and be granted with certificate of dedicated manufacturer by American Major Baseball League in 1993.
The American famous Negro director Spike Lee, when he was directing a film in 1996, personally requested New Era to design the team caps for New York Yankees which should be totally red with white letters. This gave a high reputation for New Era then. Among all people (adults, males, and women) from different walks on the streets of USA, you could see New Era cap.

In 2006, New Era Cap Company moved its headquater from the suburb of Buffalo to the busy CBD of the city. In May of the same year, the first flagship store opened in the SOHO district in New York City. In November of the same year, the second flagship sto Not only is New Era particular about design, but also innovation. To the aspect of cap material, company brought in the excellent performance of 100% polyester as a raw material based on the use of 100% pure wool. It marked a great change in their traditional process of producing hats after 20 years. In the spring of 2007, the third New Era flagship store was opened in London. The same year in August, New Era flagship stores in Toronto, Queen Street, Atlanta, Berlin, Birmingham, Japan and Korea were opened one after another.

Beginning from 1996 when obey snapback hats emerged in the film by famous Negro director Spike Lee, New Era has been a lot more than a product infusing into people's life, and it rather represents a culture, a big popular trend.